Introduction to Target Audience.

Target Audience

When figuring out the target audience for a music video, it is good to look into other music videos of the same genre. Music Videos should be entertaining for the audience and they should stay interested in and not get bored.

In any music industry the company would have to establish the target audience there video would appeal to. And what channels they want there video to be shown on.

The song we have chosen to do is "You Oughta Know" By Das Racist. They are signed onto a record company called Greedhead; other acts which are associated with this label are Keepaway, Lakutis, Big Baby Gandhi and Mayhem Lauren. 

Our song is a hip hop - rap song and some of the conventions we are conforming to are: 

• Close ups of the artists face- This is to show upbeat emotions on faces
• Long establishing shots; this will show the audience where the artist is.
• Doesn't follow Story line- this is a convention of a hip hop video. 
• Artist rapping and singing to the camera
• Clothing be quite outrageous -We are using a lot of outrageous hats and mens clothing, but also loose and baggy
• Variation of Camera angles
• Editing cuts

A few conventions we are challenging are: 

• Normally hip-hop or rap songs use fancy locations, we have choose to challenge this to show the crazy mind
• Use of props- Instruments, microphone and jewelry.- because our song is not performance based

Over the years hip-hop and rap have become more well known and joined together to feature in different artists songs. Hip hop artists could include Chris Brown, T-pain,  Lil Wayne, Nicki Minaj,  Drake and Rihanna. Alot of these artists have joined together to create songs. Even though Rap has its own genre as well; there are well known rappers who are associated in the genre of hip-hop and known as Hip-hop Rappers. These include Eminem, Jay-Z, Kanye West. A lot of hip-hop and rap songs are based on life experiences, Eminem is a good example because it all of his raps he mostly adds the names of his children and there  mums and wives. 

When thinking about what channel our music video would be played on would be quite difficult because our song and artist is not well known to the public. Where as the other artists (above) are well known are popular with the public. These artists are played on television on all different channels, including MTV, 4MUSIC, VIVA, KISS, FLAVA & STARZ

for our music video we would be hoping to have our video start on small channels like STARZ  until it becomes well known and starts to get into music charts such UKTOP40 this will mean it will be played more on channels such as MTV, 4MUSIC and VIVA. 

During this process of figuring out the target audience for our music video we will be looking into Primary Target Research and secondary. Our primary sources will be interviewing members of the public to see what music they listen to and where they watch them. 

From our own knowledge Hip-hop Rap genres is normally targeted to the younger generation and late twenties. Normally from 14-26.