Our ancillary texts consisted of a Digipak and a Magazine advert for our music video. Although the magazine advert helps advertise our music video and is one of the most effective ways of getting people familiar with this new production, the relationship between all three creations has a larger effect on how dispersed and recognisable our product can become:
When creating our ancillary texts, we needed to make them similar to our video so the advert or digipak would be recognisable because of the video and visa versa. Through feedback we see our video as quirky and bright with lots of visuals to make it eye catching and colourful, for example the table display in the first rap: it has a bright red table cloth with lots of bright toys and food. Another example would be the costume used throughout most of the video: which included bright spotty leggings, colourful hats and different eye catching tops. So this became like a 'brief'/the guidelines for ancillary texts.
Our initial ideas for our advert and digipak was graffiti, most likely for the background as it normally has lots of bright colours. However when it came to it, the background that we used (an alley with graffiti) was preferred ias black and white. As the effect of the relationship is vital, and a recognisable visual was very important, we decided to take an actual picture that we took on the day of filming, with all the right costumes and props and scenery, and placed it onto our digipak. This way, when someone sees our video and likes it, and then comes across our digipak or magazine ad, they would instantly know what the song and video to it is and hopefuly buy it. This illustrates how the effect of similarities in all products, would effect number of sales and downloads.
Other ways that we incorperated properties of music video, into our digipak, was the font. As bright colours such as yellows, greens, oranges and pinks were used in our video, like the costumes and table cloth, we decided to make the text colour to be a bright pink (matching the table cloth in the image to help with complementation).
We have included recognisable signatures/themes that are shared by the digipak and magazine advert:
The bright costumes: We used similar print screens from the same day of filming, so we have captured the same costumes for both ancillary texts.
Font: The same font colour is used in both ancillary texts (a bright pink) as well as a quirky font style to match our video.
Background: We will aim to make both backgrounds black and white graffiti, keeping the background detailed but helping the foreground, for example the actors sat at the table, stand out.
As our product won't be an item or mp3 to buy, we can't say for definite if the combination of our video, our digipak, and our magazine advert would all help eachother in making our work recognisable, but through research and advertisments we've actually seen in stores and online, it is obvious that the combination is incredibly effective and vital to achieve a well known production.
Other ways that we incorperated properties of music video, into our digipak, was the font. As bright colours such as yellows, greens, oranges and pinks were used in our video, like the costumes and table cloth, we decided to make the text colour to be a bright pink (matching the table cloth in the image to help with complementation).
We have included recognisable signatures/themes that are shared by the digipak and magazine advert:
The bright costumes: We used similar print screens from the same day of filming, so we have captured the same costumes for both ancillary texts.
Font: The same font colour is used in both ancillary texts (a bright pink) as well as a quirky font style to match our video.
Background: We will aim to make both backgrounds black and white graffiti, keeping the background detailed but helping the foreground, for example the actors sat at the table, stand out.
As our product won't be an item or mp3 to buy, we can't say for definite if the combination of our video, our digipak, and our magazine advert would all help eachother in making our work recognisable, but through research and advertisments we've actually seen in stores and online, it is obvious that the combination is incredibly effective and vital to achieve a well known production.
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