Genre Conventions

 When looking into music videos and starting my genre analysis of two music videos I decided to analysis Pop music videos. The first music video I looked at was Jessie J's Nobody's Perfect.

Her music video for this song has a lot of the conventions of pop music videos; but Even though her video opens up not looking like a pop video because it looks quite spooky as it shows a old scary house with speaking over saying "if you look closely, the eye picks up more than you think. A simple blur becomes something. a light becomes a shape and a world becomes colourful" This makes the audience think its not until the words are spoken and the scene changes to inside the house and it shows it is full of colour just like most pop videos. Once the speaking has stopped, the song starts and the scene opens in a dining room which is full with people all dressed in bright colours and random outfits. Even though a convention of a pop music video is normally cheery and the directors use close ups to show the upbeat emotions, this music video is quite upbeat but not cheerful. This music video does use close ups but Jessie j does not show happy emotions. Also this song is called Nobody's Perfect so when the camera uses close ups and extreme close ups it shows that being not perfect is quite emotional and you can see on her face. One of the biggest conventions of this music video which is conformed is the dancing, Jessie dances around the different rooms she is in throughout her whole video. 

The Second music video I looked at was Katy Perry's Wide Awake, this video was a lot like Nobodys perfect because it had a dark side to it and it very gloomy. This pop video starts of with Katy Perry filming her old song california girls and talking to the director at the start and then moving into her dressing room, while she is sitting in front of the mirror it changes to a forest scene. This change in scene is different to the conventions of a pp music video because it starts as happy and colorful to moody and dark which is opposite to what Jessie J's song. The similarities between these two videos are they use a lot of close ups to show the emotions, normally the close ups show the happy emotions but in these music videos the artists look quite sad. Also both these music videos show a lot of anger, by smashing through walls and blowing up things in Nobody's Perfect. 


The different outfits these music videos shows the audience emotions of the artists. In nobody's Perfect it starts with jessie at a table with many guest at a feast, but they are all in brightly colored outfits to show there all different and none of them are perfect and through out the different scenes of this music video she has different outfits to go with what she is saying for example; When she is singing about time she is dressed covered in clocks. Also when she is singing about hurting she is covered in black paint. In Wide Awake the clothes also show different emotions, when the scene changes to show Katy in the Labyrinth she is dressed in a black and purple dress and cape and this shows her emotions arent upbeat but throughout the music video her outfits do change slightly to a gold dress and by the end when she is out of the Labyrinth and in the upbeat maze she is a long flowery gown. 
Using different outfits to fit the moods of the song and feelings of the artist helps the audience understand better too. 

This music video is based around the idea of fairytales; Such as poison Strawberry, curious cat, prince charming and Prince charming. The video explores the idea of breaking free from the lies of the fairytale's. Three quarters of this video it is a dark, gloomy and miserable in a giant labyrinth; but they change to match the conventions of a pop video by using bright colors at the end when she has exited the labyrinth and into an open maze which is full off flowers and up beat things. This video is different in the way it finishes the way it starts by using her previous songs in different ways; to start with she is filming the end of her music video for California Girls and the ending of the film is her back in her dressing room in a different outfit and then being risen onto a concert stage about to start singing her song Teenage Dream. 

Both these videos have a lot of the conventions you would see in a pop music video but the colors and emotions in these are different because the meanings behind these songs aren't so upbeat it shows within the music video, with the dark and mysterious elements but throughout the song it begins to show the conventions with the colors by bringing out happy parts. 
The conventions of a pop music video you do see in both of these music videos, are the shots such as close ups and extreme close ups to show the different emotions they have and to focus on the singers. Also they are both aimed at teenage audience, with the locations and story lines.