This is a Narrative base video of two people together and the main male character moves on and the main female character (Gwen Stefani) is fine with it.
Relationship between lyrics and Visuals.
Throughout the song Gwen Stefani is singing about how she had a relationship with the main male character, they were together when they were younger. He now has moved on to someone else however she (Gwen) is ‘cool’ with it now. Throughout the video it shows this with the three characters involved. An example of this is she sings the lyrics ‘after all that we have been through, I know were cool.’ It then shows her with him and his new girlfriend all laughing and enjoying their afternoon.
Relationship between music and visuals.
The music is parallel to the visuals in the video. When the music is slowed down the pace of the video is also slowed down. This is the done when its more up-beat the video speeds up and uses more cuts to flash through different scenes between the three characters to show the relationship between them all.
Intertextual Reference
None was involved in this video.
Notion of looking
By looking in to Gwen Stefani’s other videos it is obvious that her record label want to look ‘sexy and hot’. You can tell this is true by looking at her other videos and in more videos she is wearing little amount of clothing and is wearing a lot of make up in her videos. Such as her Red lipstick in ‘Hollaback Girl’ and her bright pink lipstick and huge eyelashes in ‘The Sweet Escape.’
Genre Characteristics
In ‘Cool by Gwen Stefani’ the video challenges the stereotype for Pop Videos. As they normally involve bright colours, lots of girls and boys dancing about normally at a party, drinking or at club. However as for this video she has made it very sophisticated being set in a modern expensive home with them all being well groomed with expensive clothing and jewelry.
The video does confirm with use of camera work and techniques. As there is a lot of close-up shot used to show their body language. Close up shots are mostly used in pop videos because it is easier to see there emotions.
No comments:
Post a Comment