Monday, 26 November 2012

Digipak Analysis 1


No Doubt

We have decided to analys the digipak by the band No Doubt, specifically for the album Rock Steady. We knew we should look at the different elements of the digipak and started with the text section. This included;

Name of the band/ artist.
Name of the album
Track listing
Price
Bonus Material
Website
Credits
Recording information, producer, where it was recorded and when.
Who wrote the songs.

Name of the band/artist and Name of the album.
For this digipak they decided to make it very eye catching and it stands out the audience. They have decided to use the name of the band which is No doubt and the album name which is Rock steady and printed these two all over the front in white and then one copy of No Doubt and Rock steady put in red. This is to make the audience see what the writing in white says because the red stands out the most. 

Track Listing
The track list is placed on the back like many digipacs and is printed in white with small red writing underneath they have used these colours to match the colour scheme on the front. They haven't used huge font, it is small and simple to the side to not take any attention away from the photo. The track list is as follows:
1.
"Intro"  
 2.
"Hella Good"  
3.
"Hey Baby" (featuring Bounty Killer)
4.
"Making Out"  
5.
"Underneath It All" (featuring Lady Saw)
6.
"Detective"  
7.
"Don't Let Me Down"  
8.
"Start the Fire"  
9.
"Running"  
10.
"In My Head"  
11.
"Platinum Blonde Life"  
12.
"Waiting Room" (featuring Prince)
13."Rock Steady"

Price
This digipak which includes bonus tracks is averagely sold at £7.

Bonus Material 
feFor this digipac they have indicated a note at the bottom of the track listing stating that there is additional production on tracks 3,5,7,11 and 12. There are also bonus videos for these songs and other atured artists including Prince and Bounty Killer

Website, Credits, Recording information, Producer, where it was recorded and when, Who wrote the songs.
For this digipak they included on the back the form of text is the bands website which would have been http://www.nodoubt.com/lookinghot/#!/latest. It also gives you the producers who were moslty No doubt but others included such as Prince, stent and Sly and Robbie helped. The writers on the songs are also added in this digipak and was mostly members of the group such as Stafani, Kanal and Durmot. Including these others were involved which was Prince, Pharrel Williams, Chad Hugo and Rodney Price. It Lastly included there recording Company and there label which was Interscope. 

The Next section of analysing was the Pictorial, the elements to look at were:

Pictures of the band/ artist.
Logo
Barcode
DVD logo
Cd logo
Website banner

Pictures of the Band/Artist
On this digipac you only see the one photograph because it is mostly taken up with text. This photograph is of the singer in the band Gwen Stefani's torso which is placed on the back next to the tracklist. The picture also includes her hands and she is wearing two rings which are whole hand rings and they read 'ROCK STEADY' also she is wearing a belt which say 'No Doubt'. Also it has 'ROCK STEADY' and 'NO DOUBT' placed on the rim of the boxer pants. Doing this allows them to show the audience what the album is called and the Bands name in a different way then just text. 

Barcode
The barcode is placed on the back of the digipac like many and is in the corner so it does not take anything away from the photo and track list, because it is small and plain. 

CD/DVD Logo and Website Banner
This digipac includes a CD logo and webistie banner which is placed undernearth the track listing. The only thing which isnt included is the Bands Logo.

The next section is the design of the digipak and the different elements include;

Colour and style to fit
Artists genre.
Unfolds
Cardboard sleeve/
Adverts
DVD or cd
Booklet
dvd/ cd case

The colour and style of the digipak is rock/punk and they have used simular colours which are reds and whites for the front and dark reds and black for the backs texts and then the colours of the jewellery which is gold. All these colours fit with the theme and style. The bands genre is Pop/Punk Rock/ Alternative pop and more, this album shows the fun and rough side of the but the only photo graph and the text. They portray them selves as a band to stand out and are individual. Which they do by making there digipak fun and full. 
The digipak is a Cd and Dvd and holds a disk inside. This digipak folds out in 3. 








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