This photo illustrates one of the effects we used early on in our video (when the tune first 'drops'). It is a way of keeping the moving video of our splash visible, but also introduce a 'washed out' close up of a character lip syncing. As this is used early on, it engages the audience, making them want to watch it to see what other eyecatching visuals show.
In this part of the video we used both reverse editing and slow motion. These two editing techniques were used mainly to fit the beat of the song but to also add to the visual element. The same techniques were used for the picture illustration below.
Below is an sceen print of the editing software we used: Final Cut Pro. This is a professional software, providing us with hundreds of effects, tools etc. For example: colour correction, reversing footage, changing its speed, split screening, application of text onto a video, and many more, all used within or music video.
Above is an image of our timeline. This was used to edit the lengths of each clip, position them correctly so they were shown at the right time, and also to match lip syncing. The timeline allowed us to select individual clips so we could see what the effects were doing to our video.
Below is our imported videos and audios section. This is a box where we can capture and import all of our footage, to then select and edit each one.
We used plenty of editing techniques and effects, and the software was perfect to help us achieve and eye-catching and memorable music video.
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